|
|
---|
Monday, July 26, 2010
carwalls.com |
Now, these two events only really apply to very specific types of people. The unintended acceleration debacle played out in the cars of those who could care less about driving and treat their cars like appliances. Lexus' LFA supercar, which costs $375,000, may interest a few passionate drivers among us but let's face it. It is for the absurdly rich... and we, enthusiasts, probably already have our hearts set on other supercars that aren't from companies like Lexus.
So, where is the Toyota for the everyday enthusiast? Where are the cars that can herald the arrival of technology from F1, WRC, or JGTC? When will we see names like Supra, Celica, or MR2 again?
automotiveaddicts.com |
At first glance, this seems like a great idea. Let's make a low-cost, affordable sports car for first time buyers. Then build more expensive sports cars for the customer to aspire to own. This will build brand confidence and loyalty. Sounds like a great plan!
And it would be a great plan until the numbers are considered. Autoblog has just reported that the mid-level coupe will be priced around $28,500. There will be two engines that have outputs of 170hp or 230hp. Other sources cite the car being 163 inches long and being a 2+2.
When the original concept of this car was released it garnered rave reviews due to its aesthetics and the projected price point of $20,000. Since then, many reports have come out saying that the car just isn't feasible at that price and today we hear that a mid-level car will cost $28,500. To assuage enthusiast fears, Toyota has said a smaller sports car will be released later to fill the $20,000 price point.
2011-hyundai-genesis.info |
carguideweb.com |
Toyota has recently shown that is can react to changing situations in a timely manner when it needs to. At this point in the company's history, it needs to prove that it truly cares about its customers and its reputation as a complete car company. This attempt at a sports car for the masses seems to miss the point. Hopefully, they can prove me wrong by the time it hits the showroom floor.
Labels: ft-85.miata, genesis, Toyota
0 Comments:
Subscribe to:
Post Comments (Atom)