Car Parts 2011

Ford is now expanding the Web site to include webisodes featuring agents from the Fiesta Movement proving why the Fiesta is superior to the competition. Over 337,000 people viewed the first 6 webisodes since they were added to the Web site last week.

Ford have also invited YouTube's sister company to the event as well as Google who will circulate the event throughout the company's mobile, search, and contextual advertising networks. Online links have also been set up so that anyone looking for Bonnaroo will likely come across an advert for the weekends festivities and then clearly any of the sponsorship from Ford, but in particular reference to the Ford Fiesta.